Laurier Marketing Association

LMA is a non-profit, student-run organization that provides resources, events, practical experience, and a community for marketing students at Wilfrid Laurier University. Founded in the 1970s, LMA is one of Laurier’s largest business clubs with over 150 active members. Highlighting LMA’s events are the Laurier Marketing Conference (fall semester) and the Laurier Marketing Case Competition (winter semester).

Laurier Marketing Conference
The goal of the Laurier Marketing Conference is to expand upon Laurier students’ classroom education and provide them with real-world insights from industry professionals.

Laurier Marketing Case Competition
LMCC is a case competition with a marketing focus. The  full-day competition allows students to apply their textbook knowledge in a real-world business setting. Attendees have the opportunity to work in teams to solve a marketing-based case by applying their problem-solving skills. Past sponsors for LMCC have included Microsoft Canada for which the first place winning team won Xbox 360 Kinects.