Introduction of Marketing Management (BU352)

BU352 is a third year business course offered at Wilfrid Laurier University. The course is a mandatory core course for third year BBA students. BU352 introduces basic concepts of marketing with emphasis placed on consumer and environmental analysis, marketing strategy and the marketing mix. The course is designed to provide students with a broad understanding of the marketing process from the viewpoint of the marketing manager. The teaching method is lecture and discussion.

Prerequisites

 * BU111
 * BU121